Film Raised $2 Million in One Day on Kickstarter!

‘Veronica Mars’ film’s online fundraiser hits $2M goal

Published March 13, 2013

Associated Press

  • VeronicaMarsmovie.jpg

    This 2007 publicity photo supplied by the CW shows Kristen Bell, who plays the title role in “Veronica Mars” on The CW Network. (AP/THE CW)

LOS ANGELES –  “Veronica Mars” fans just bought themselves a big-screen version of the cult favorite TV series.

A crowd-sourcing campaign on the Kickstarter website to raise $2 million for the project hit its goal in less than a day.

“Veronica Mars,” which starred Kristen Bell as a young sleuth, ended its three-season run in 2007. With Bell’s help, series creator Rob Thomas started the effort Wednesday to make a big-screen version.

More than 33,000 contributors had pledged $2.1 million as of Wednesday evening, and the total was still growing.

In his online pitch, Thomas promised, “The more money we raise, the cooler movie we can make.”

The movie is the fastest project yet to reach $1 million on Kickstarter, hitting the mark in 4 hours, 24 minutes. It’s also the most-funded film or video project to date, according to a spokesman for the site. Previous top movie fundraisers are the planned “The Goon” ($442,000) and “Charlie Kaufman’s Anomalisa” ($406,000), both animated.

Thomas said “Veronica Mars” owner Warner Bros. has given the project its blessing, and Bell and other cast members are ready to begin production this summer for a 2014 release. A studio spokesman said a limited release, meaning it may not be on thousands of screens or in every city, is likely at this point.

The fundraising campaign, which was confirmed by Thomas’ representative at United Talent Agency, ends April 12.

“You have banded together like the sassy little honey badgers you are and made this possibility happen,” Bell said in an online message, promising the “sleuthiest, snarkiest” movie possible.

Bell is back on TV in “House of Lies,” the Showtime series starring Don Cheadle.

She and several “Veronica Mars” cast members appear in a lighthearted video on Kickstarter in which they mull the prospect of reuniting.

The series averaged between 2.2 million and 2.5 million viewers in its two-year run on the now-defunct UPN and final season on the CW network. Those modest numbers are overshadowed by the intense fan devotion that has kept dreams of a movie alive.

Backers are eligible for various goodies, ranging from a PDF copy of the script to be sent on the day the film is released (for a $10 pledge) to naming rights to a character (for $8,000). An appearance in the movie, available to one $10,000 contributor, was snapped up.

Crowd sourcing has given filmmakers a new way to get always-elusive funding. At last month’s Academy Awards, the short documentary “Inocente” became the first Kickstarter-funded film to win an Oscar. It received $52,000 from 300 contributors.

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Filed under Humor and Observations

2 responses to “Film Raised $2 Million in One Day on Kickstarter!

  1. Alex

    And…. This hasn’t been done with Firefly, why? They could easily raise twice that for another season or movie.


  2. Reblogged this on jackconner and commented:
    I’m really excited by this news. Not only do I love “Veronica Mars” and can’t wait to see it on the big screen, this gives me hope for all shows that were canceled before their time. The big one for me is “Firefly”, as I’m sure it is with many people. I would gladly contribute to a Kickstarter drive to raise money for a “Firefly” movie, or even somehow a more episodic format. After all, as much as I enjoyed “Serenity”, I didn’t think it quite captured the magic of the TV show. It was designed to be done in an episodic, serial format and it excelled in that. While I’m positive there could be a great movie to come out of “Firefly”, I would love for some Kickstarter program to launch a (probably) web-based “Firefly” serial where I could have not just one adventure with the gang but ongoing adventures where we could enoy the benefits of the serial format, following them as larger story arcs progress and characters fall in and out of love with each other, etc. A good TV show can often be more rewarding than a movie.

    Anyway, back to “Veronica Mars”. This was a terrific show and I never understood why it got the axe (well, I UNDERSTAND, but . . .). Again, though, as much as I would love to see Veronica kick ass on the big screen, it was designed for the small one and it would make me even happier to see it return to that format.

    Still, this is awesome news! Well done, guys!


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