H&M spokesperson: ‘Our models are too thin’
“No one can tell me those are healthy women. No way.” Barkan said.
To the surprise of many, a spokesperson from H&M has stepped forward to agree. Karin Bringevall acknowledged the claim: “We agree that some of our models are too thin, and it’s something we are going to look over,” spokesperson Bringevall said in an email statement Wednesday. “This is a very important issue for us and something we are working to improve.”
Barkan runs a modeling agency in Tel Aviv and was largely involved in the law passed in Israel in March 2012: to ban underweight models (with a Body Mass Index[BMI] below 18.5) from walking on runways or being featured in commercials.
The statement from H&M’s Bringevall also said that the women were not photoshopped in the photos, but that they show their natural size. Above, a photo from the Fall 2013 campaign. It is not clear yet which measures H&M plans to take to assess the models it chooses to use for campaigns, and the company will not comment via telephone. It’s refreshing to hear that H&M has acknowledged the importance of body image, which is largely influenced by the women put in magazines and on runways, as a company this large could truly make an impact on the fashion industry — if it takes the right steps.