Sports Illustrated Swimsuit dumps David Letterman for Jimmy Kimmel

Sports Illustrated Swimsuit dumps David Letterman for Jimmy Kimmel

By LISA DE MORAES

Published February 11, 2014

kate upton sports illustrated 660 reuters.jpg

Supermodel Kate Upton poses at the launch party of the Sports Illustrated’s 2013 Swimsuit issue, which features her on the cover, in New York February 12, 2013.  REUTERS/Carlo Allegri  (UNITED STATES – Tags: ENTERTAINMENT SPORT) – RTR3DPHG

Another late-night torch has been passed. This time, the “torch” is the Sports Illustrated swimsuit cover model, who’s being passed from David Letterman to Jimmy Kimmel.

Actually, “passed” may not describe it so well as “snatched.” Last year around this time, CBS issued its annual announcement about the reveal of the year’s SI swimsuit cover and cover model on Dave Letterman’s late-night show, along with the reading of Dave’s Top-10 list by 10 of the issue’s models.

In that announcement, CBS noted that “in what has become a tradition on the broadcast, this will mark the sixth consecutive year that the swimsuit cover is revealed on [Letterman’s] show.”

It also marked the last consecutive year.

Monday, ABC’s Jimmy Kimmel Live announced SI was celebrating the golden anniversary of its swimsuit edition by dumping Dave to reveal the 2014 cover on Kimmel’s show Thursday at 11:35 PM ET. This year’s cover model will appear February 17 for an exclusive late-night interview; the issue goes live across the web, mobile, tablet and newsstands the next morning.

This matters to a late-night show because the issue has a total audience of more than 70 million adults. If this is what Kimmel does to his idol, Dave, wonder what he does to his enemies?

Oh, right — he issues tweets saying: “Issues aside, 20 years at #1 is a remarkable achievement. Congratulations and best wishes to @jayleno on an incredible run.”

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