Tag Archives: anorexia

H&M spokesperson: ‘Our models are too thin’

H&M spokesperson: ‘Our models are too thin’

H&M spokesperson: 'Our models are too thin'
The highly-anticipated launch of Isabel Marant for H&M has put the Swedish brand in the headlines over the last few weeks, but a new story may be keeping them there. Israeli photographer Adi Barkan has admonished the brand for featuring models that are too thin in its latest campaigns.

“No one can tell me those are healthy women. No way.” Barkan said.

To the surprise of many, a spokesperson from H&M has stepped forward to agree. Karin Bringevall acknowledged the claim: “We agree that some of our models are too thin, and it’s something we are going to look over,” spokesperson Bringevall said in an email statement Wednesday. “This is a very important issue for us and something we are working to improve.”

Barkan runs a modeling agency in Tel Aviv and was largely involved in the law passed in Israel in March 2012: to ban underweight models (with a Body Mass Index[BMI] below 18.5) from walking on runways or being featured in commercials.

The statement from H&M’s Bringevall also said that the women were not photoshopped in the photos, but that they show their natural size. Above, a photo from the Fall 2013 campaign. It is not clear yet which measures H&M plans to take to assess the models it chooses to use for campaigns, and the company will not comment via telephone. It’s refreshing to hear that H&M has acknowledged the importance of body image, which is largely influenced by the women put in magazines and on runways, as a company this large could truly make an impact on the fashion industry — if it takes the right steps.

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Model Dying of Organ Failure from Anorexia Got More Bookings

Former model: Her organs were failing, but designers still tried to book her

Former teen model Georgina Wilkin was scouted in 2006 and started modeling at age 15. Throughout her career, she became so thin from lack of eating that her organs began to fail, but designers were still lining up to book her. So for the next 7 years, she would battle with anorexia. She is stepping forward now to tell her story.

When she was sixteen, she was booked for a 2-month long job in Japan, on the condition that she lose 3 inches from her hips and 1 inch from her waist. On an already thin frame, this is a serious feat. She did it, and though she was basically emaciated, she realized when she got to Japan that she was one of the “bigger” girls there. “I wasn’t looked after, or told what to do. Nobody told me where the supermarket was so I just didn’t really eat,” she writes in The Telegraph. Completely miserable and barely eating, she couldn’t even go home to her parents because part of the contract indicated that she had to repay the agency for her flight and apartment from the money she earned.

After just a year of working, she became too ill to continue, and was immediately admitted into the hospital for anorexia. “In hospital the doctors made no secret of the fact that my life was in danger. My vital organs were under such strain that there was a risk my heart could stop or my kidneys pack up,” she said. What upsets her most now is that she still sees women in huge campaigns that show the same signs of anorexia that she did: blue lips and fingers that needed to be covered with concealer because her heart was barely pumping to send blood around her body. At 5’10”, she was only 118 pounds in the beginning of her career, and won’t reveal her weight from her thinnest moments out of fear that it might become a goal for women suffering from anorexia today. Still fighting the battle, she spoke at this year’s “Shape of Fashion” debate during London Fashion Week, shaming the industry for its effects on young women. (Daily Mail)

Now an advocate for young women, she wrote in the Telegraph “I was encouraged to lose weight unhealthily by my modelling agent, but teenage girls need to be proud about what they have as a human being. I want to encourage modelling agents and casting directors to talk to girls about healthy eating, and where they do put pressure on young girls to lose their weight, to do so healthily and sensibly.”

We’ve seen this story before and we will continue to see it until there are serious changes made in the fashion industry. Click here for more experiences of the modeling world.

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