I personally think it was stupid for L’Oreal to sign her based on a viral picture during the FIFA World Cup and equally stupid to get rid of her as soon as she turns out to be politically incorrect. I understand that she was talking about hunting Americans because her country faced us in the World Cup. That was not offensive.
What she doesn’t understand is that pictures standing over the dead body of an animal you shot for fun are no longer accepted. Even standing over animals you killed for food are not good times for a photo op. Given Belgium’s horrible history in Africa (the first photo journalist international scandal in history. I will post on that next.) it is even more important for a Belgie not to post going to Africa to have fun killing them.
Belgian beauty loses modeling gig after her hunting pic hits the web
The Belgium beauty that scored a L’Oreal modeling deal after her World Cup photos went viral earlier this week has been released from her contract.
The decision comes after 17-year-old Axelle Despiegelaere sparked outrage on Facebook with a picture showing her posing with a dead oryx gazelle she had hunted in Africa, The Independent reports.
The post came on the day that Belgium eliminated the United States at the World Cup. After the furor began on Facebook, Despiegelaere responded: “Hi, I didn’t mean to offend anyone … it was a joke. Thanks for understanding.”
L’Oreal officials say that Despiegelaere will no longer be representing the company and that her contract has officially been “completed,” according to The Independent.
A spokesperson for L’Oreal said: “L’Oreal Professionnel Belgium collaborated with her on an ad hoc basis to produce a video for social media use in Belgium. The contract has now been completed.”